Do not you think user acquisition is the central metric to determine the success of a mobile application? How would the download rates increase without active users?
Mobile app engagement provides genuine insight into the success of an application. Low app engagement is a recipe for failure, while high app engagement is the opposite. The more engaged and loyal users are for the application, the more an application achieves success.
The Ultimate Guide to User Engagement Strategies
Achieving sufficient mobile application user engagement is a strenuous task. The reality is, users have a lot of mobile application options in this competitive market. Increasing engagement will lead to more active and loyal application users. The following strategies boost the app engagement by lowering the churn rate, helping enterprises see the desired results, and expecting the return on investment.
It is simple, but not all applications initiate an efficient onboarding process. Always ensure to make the onboarding process simple and intuitive. The more difficulty users feel in using the application, the more likely they are to abandon it.
Ways to simplify user onboarding
– Teach the application experience through primary gestures.
– Reduce the redundant steps of creating an application that includes multiple registration options like login with Facebook.
– Offer educational features throughout the onboarding process, but do not overload the users right away.
Use push notifications
Users who experience a certain degree of personalized brand interaction are more likely to return to an application. To put it in light, if you enter any physical store and no one acknowledges you, you would probably be disappointed with the customer service. User application engagement is the same thing. Successful applications use push notifications to shape the customer journey. By being thoughtful and strategic, more and more applications can reach out to users in the best possible way. For instance, providing relevant deals based on location and usage patterns is an effective tactic for promoting app sessions. Interacting with users is also a phenomenal way to re-engage users who have dropped the conversion funnel.
The more an application is engaged with a user’s needs and preferences, the more likely a user is to continue using the product. Brands using in-app messages for communicating with users will see user retention within a few days of receiving a message.
In-app messages are those types of notifications that do not require immediate actions but are nonetheless, crucial notifications to receive. They include various warnings about app issues, payment failures, or version upgrades. Remember one thing, any message sent to users through an application holds a great level of importance. Segmenting the audience gives you the ability to make sure the information they receive is valuable for them.
For achieving success through in-app messages, applications leverage device capabilities like locations, specific users, real-time links, and updates to personalized content.
If your business model offers a reward or loyalty program, it is crucial to capitalize on the opportunity. Not only do these programs incentivize users to use the product, but make users feel significant to a brand. Applications that tend to use in-app purchasing will benefit from time-sensitive discounts. However, freemium applications tend to incentivize users with user-based awards instead of monetary discounts.
Encourage two-way communication
Brands want to build their relationships with consumers. More specifically, consumers want to feel important and valued. Hence encouraging two-way communication is a win-win solution for many. How would you know about the likes and dislikes of users if you do not receive their feedback? Through these messages, applications gather feedback to solve problems and improve product functionality over time.
These benefits open a line of communication with users by being able to hear about their problems before a negative review is posted in Play Store or App Store. This gets you to the problem directly and builds a relationship with customers before it affects future downloads. Showing responsiveness and addressing concerns will boost your user engagement rates, encourage positive reviews, and build long-term brand loyalty.
Set Your App For Better Engagement
Along with implementing the above-mentioned strategies, various steps should be considered before launching an application. It increases the probability of receiving higher engagement from the very beginning. There is an immense need for businesses to think about app engagement strategies before launching a product.
Make sure to develop a high-quality application with proper functionality.
The first and foremost step in boosting user engagement is to create a premium-quality and well-functional mobile application. Businesses should test an application correctly to ensure it does not have any significant issues. A diligent quality assurance process helps the team deliver better products to the market. Always keep one thing in mind, if an application lacks functionality, users will abandon to use the application without any hesitation. All the mobile application metrics are affected by app crashes, lags, and slow load times. For this reason, it is indispensable to track front-end and back-end functionality to know whether an application is performing well or not.
Know the benefits of App Store and Google Play listings
An application’s listing plays a crucial role in engaging users before they decide to download an application. Businesses should know how their applications are being demonstrated and how users are experiencing them regularly. To do this effectively, businesses should include persuasive messaging that demonstrates the long-term value of their application. It is one of the best ways through which businesses see an increase in the number of users that remain engaged in an application.
What Considerations To Follow While Developing An Application?
Always find the right opportunity in the market.
All successful applications tend to have one thing in common. They can easily develop habit-forming behaviors by considering the daily routines and emotions of users. If you think of various brands like Spotify, Uber, or Instagram, they comprehend the target audience and build the application’s features according to the routines of potential and interested customers. Addressing the needs of users plays a pivotal role in knowing how frequently they use our application.
Iterate, iterate, iterate
Whether applications are of minimum viable products or fully functional ones, they keep iterating. Updating the application’s experience with new features and personalized content will help users remain interested and engaged. It is imperative to monitor the analytics, track user behaviors, and listen to the feedback. Businesses should know this type of information about their applications road mapping and determining what updates are compelling and valuable to users.
Updates and improvements of an application help in retaining users. You have to keep providing value to your customers, otherwise, they might shift to competitors. If they find something better, they’ll end up deleting your application, which will, in turn, skyrocket your uninstallation rates.
Never undervalue the user experience.
There is no generic question for boosting user engagement, but an app development company needs to maintain the right balance between various tactics and the overall user experience. Just because push notifications are effective for one brand, that does not mean they will be effective for your brand too. Before adopting any of these tactics, you need to ensure whether it is an ideally suitable choice for your brand in particular or not. Weigh your options and determine the best approach by keeping your target audience in mind.