Ammazza – Virtual Jewellery Try On and Face Jewellery App

Recently we had an opportunity to speak with Niraj Hedpara, the Player Research at Digging Deep about  Ammazza App.

  • Owner Name:  Niraj Hedpara
  • Development company Name:  WebOccult Technologies Pvt. Ltd 
  • AppStore Rating: 5.0

Please share with us the backstory of what motivated you to create this app.

With advancements in technology to design the jewelry, brought out many aspiring and jaw-dropping delicate and artistic designs in the market. But in order to sell them, it must have to be present physically to the buyer before he/she buys. This involves a lot of time and unnecessary costs apart from the risk it always has while we carry them around physically.
Also, it might not be possible to keep all your designs in your store inventory.

This lead to a thought where we could leverage AR and AI to build a unique concept so people can try any jewelry virtually and in real-time.

This solution also solves inventory problems across your multiple chains of stores.

What is the coolest or most innovative feature of your app?

This app comes with a lot of good features for guest users and registered users. Among them the coolest feature at present would be the 3D try on feature. As a customer you will just need to follow the very simple steps and your face will be registered in the application. You can now go to all the products which are allowed to be rendered and you can see them on your face as if you have actually worn it. You can swipe the face with a tip of your finger and look at the different angles.

What surprised you most in your journey to create this app?

Merging Artificial Intelligence with Augmented reality could not only applied only in this industry, we are also building the POC’s in Cosmetics, Clothing, Watches and Real Estate. This will change the way we shop/purchase these things totally.

Which other mobile apps or technology have inspired you? Do you have any recommendations or advice for others wanting to create a mobile app?

Our concept is quite a unique one and not based on any existing product/technology in the market.

How did you decide which platforms to release your app on and do you plan on releasing your app to other platforms?

It was relatively very easy to decide I would say. Right now anyone would like to have their applications running on Android and iOS platforms very well. So for us also it was very much required to do the same. There were few challenges we faced to get it live on iOS but in the end we did it. Most of the mobile phone users in the world uses Android and iOS devices right now so we haven’t released it on any other platforms right now. In future we might think about to launch it on other platforms like Windows Phones if we get high demand for those users.

How is your app different from the rest of the market? Which unique need does it fill?

– Try jewelry Virtual in Real time
– You can compare two different jewelry at the same point of time. So you can make your best decision.
– You can share your look instantly to your friends and family who are far away to let them know your choice.

How Is you Best Competitors ?(give 3-4 Name with link)


How it will help to End-user?

It is made specifically for end-users to try Jewellery items virtually at home without spending much time at the store itself. And due to the COVID 19 situation it will be even handier as people would like to avoid going out for unnecessary stuff. Considering that situation, the virtual 3D feature will help users decide which items look good on them while relaxing at home and then they can proceed with the selection and get the products delivered by communicating it with the store owner. Also, it has some good comparison features available which will help them in decision making.

Tanish Patel

Tanish is the founder and CEO of AppStory, specializes in smart Internet marketing. He is a specialist in online marketing strategy and brand building. When he’s not considering the next best online marketing strategy with his team. we are happy to share your App story on Our AppStoryorg. Submit


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