As the saying goes, “if it’s not online, it doesn’t exist.” The same might be true for mobile apps as well, as the world moves into a mobile-first era: “If it’s not on mobile, then it doesn’t exist.”
Mobile apps are a dime a dozen these days, but having one for your business gives you an advantage in more ways than one.
Here’s a look at the top advantages of mobile apps for start up businesses today and in the coming future.
Mobile apps improve customer experience.
In a recent episode of NPR’s Planet Money podcast, it was discussed how back in the early days, banks would have representatives physically meet up with each other to exchange checks, which would need to be verified for a transaction to proceed. Hence, the usual processing time of three to five business days.
Fast forward to 2018, and sending money to anywhere around the world is now as simple as tapping a button in a mobile app. Digital verification systems make digital transactions not only faster, but also more secure.
In the UK, for example, it only takes seconds (15 seconds, to be precise) for money to be transferred from one person to another.
Through the integration of faster and seamless processes, mobile apps allow business to make a good product an amazing one.
Mobile apps allow businesses to offer personalized services.
It’s no secret that we’re living in the age of the customer, where it’s not enough for businesses just to have an amazing product. You need to know what exactly your customers want, and then give it to them.
If you can exceed their expectations, then you’re already one step ahead of the competition. That’s where mobile apps come in.
Mobile apps allow you to collect relevant data from your customers, which you can use to improve your products and services.
We see this in companies that use fitness apps to automatically track their customers’ vitals, so they can provide personalized content such as tips, diets, and workout guides that apply to each customer.
Mobile apps offer stronger security measures.
Because there’s a lot of information being stored in mobile devices, it’s also an increasingly attractive target for hackers and other cyber threats.
But as mobile apps get more advanced, more developers are also prioritizing security protocols that ensure the privacy of data.
Database encryption and secure connections make data sharing through mobile apps more secure and efficient for businesses in the future, which means your customers are more likely to trust your brand.
Mobile apps allow you to automate certain processes.
If you want to take it a step further, then you can use artificial intelligence (AI) to automate some of your tasks to make your process not only faster, but also more personalized.
This was the case when 2017 saw the rise of chatbots in businesses, which combined messaging and AI to allow brands to develop better engagement with their target market.
To sum it up, mobile apps are now one of the easiest and most convenient ways if you’re looking to give your business an advantage in a digital world. And as the concept of mobile computing continues to evolve, mobile apps will remain an effective method for scaling a business to meet the demands of a global market place.