How to convert Data into Insights to make your mobile apps even more successful

How to convert Data into Insights to make your mobile apps even more successful?

There is an unlimited amount of data out there. The ignorant people take this data and do nothing with it while successful people take this data and convert it into insights. These insights are important because not everyone has this ability to analyze those insights and act.

This is an era of data. However, just the data won’t help. You must get the data and convert that data into insights to get something worthy out of it — some simple tips which can help you to get the most of data and outlast your competitors.

As a mobile app developer, I understand the importance of insights. That’s why I am here to provide you some tips in which you can use that data and convert into something useful out of it.

Understand the Design

If you don’t know a few things about the design of the app, it will be difficult for you to ever the intent of the user. Whenever the user comes to your website, they have a path of inquiry. Which means when you understand that path it will easy for your user. Identify goals, list questions, define the matrices, and prioritize.

Start by identifying the primary goals.  What is the reason that the customer is using your app in the first place? When you know what the customer wants, you can go and make a list of questions which can help you better understand the intentions of the customers.

Start with a grand idea

It is all about sharing the concept with users, product managers, developers, and developers. We do a design studio for 60-90 minutes, with the team preparing and sharing. In our company, we have conducted several design studios where the whole team has drawn ideas to represent forecasting, team performance measurement and so on.

These brainstorming sessions are constructive to start a vision of the final product. A diverse team can bring to the table different ideas and perspectives, with the best visualizations and concepts to represent the workshops.

When you reach the idea, it is up to you to do everything in your hand to take control of that idea. You have to own the concept and do something about it. It is solely your responsibility to make the concept and scale it.

Design – Start with a plan

We are left with a series of loosely organized ideas after the first two steps. The organization begins the development of information. A good design has a bright, similar and hierarchical structure, e.g., a person or a task. Your plan must not make the impression of designing a gorgeous layout. The users should not think of what to do next while purchasing from the website.

There are few things which can help the website owners to make the design as simple as possible. Keep the users engaged in your website plan. They must not feel annoyed by any element of the program. The model should help them do things fast.

Consider the following factors to convey the right story.

Layout pages may be drawn up like a newspaper or a paper in which a summary, content, and conclusion is provided.

Abstract: A page has a headline at the top of the page to show the primary information and summarize the rest of the dashboard.

Content. More information on the headline with supportive views is given in the dashboard body.

Summary. A list of details and actions used to search for detailed information is the final section of the page.

What to take from the Colors?

Background color enables users to notice and alert. Please note that too many colors deny the desire to combine meaning with colors. Five is a work that can be easily kept by people based on our customer experience and research. Use of colors in user feedback analysis It is essential to get user feedback during this sprint and iteration.

Ask users whether they see for the first time the app/dashboard. Please ask them to show or speak to visuals. Ask users questions that we have listed in our first step to map out the query paths and see if users can find answers to the questions. See how you rate the app on a spin-off scale.

Don’t ignore the analytics

According to a research 70%, screen time is spent on mobile. Moreover, a whopping 92% is spent on mobile apps. This shows us the power of mobile. If you are something which is ignoring this data, soon you’ll be crying because your competitors are already using the data to get all the information of the customer and using that data to understand the customer intent.

There are tools which you can use to analyze all the mobile data and drive result from it. Some of these tools analyze the visitors while others analyze every movement of the user. From a single click of the button to the action of the touch. They track down every tiny detail of the customer, and you can use that data to convert into insights.

A survey can help

If you’re not sure about how the audience will take your app, you can always launch the beta version of the app and check the feedback of the app. If the users love the app, ask them for the specifics. Why are they liking the app? Moreover, if some of the users are not wanting the app, what is the reason for that.

A beta version is a great way to gather the information and know what the users are thinking about your app. If it is good, go forward with the app. Moreover, if the app is not successful, you can always make some changes and go with another beta.

If you take any professional mobile app development company, you might realize this that every agency is doing everything to get a hold of their data and turn it into insights. These insights will help you get things done fast and reach your customers smoothly.

Data without insights is nothing. You cannot do anything with that data. If you want the data to mean anything, you must analyze the data and figure out to do something useful out of it.

A customer will provide any data to you; it is up to you to convert that data and figure out what to do with it. You can either ignore the data, or you can take the liberty to analyze the customer intent and take a lot out from data.

Mohammad Ali

Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated
with Branex as a senior digital marketer and brand strategist.


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