Word of mouth used to mean that you presented a product service which was worth talking about. While that still happens, it’s clear that word reaches much further than before. Instead of talking to your neighbors, now a comment on a social media platform can spread like wildfire all over the globe.
Not too long ago, someone posted an image of a dress. Some people saw that picture appear as a blue color, and others saw it as gold. Immediately, an online debate started. Was the dress gold, or was it blue? It doesn’t matter. The point is that people shared it to all their friends to ask for opinions, and the image exploded all over the corners of the world in under an hour. The company saw a massive spike in their sales following the debate.
The dress pictured is a testament to the strength of social media marketing, and how interconnected we all are. This can be positive, and dangerous as well. A contrary example was the United Airlines incident when a flight attendant dragged a passenger off the flight. The company suffered massive losses from the publication and sharing of the video depicting the situation.
It’s unavoidable. Social media platforms are now an absolute necessity for your brand. Some businesses have embraced the shift. They have created social media management positions. With Facebook and YouTube reaching more than 1 billion monthly users, people are realizing the effectiveness of marketing on social media.
Every app has its advantages and disadvantages. The crucial aspect, however, is that each one can be used in specific ways to benefit your business. Let’s take a look at how Facebook, YouTube, WhatsApp, Instagram, and Twitter can benefit your startup.
1. Facebook Helps You Interact With Consumers
Facebook’s massive volume of daily users makes it a compelling case for publishing advertisements. Almost 1.5 billion people use to log into their Facebook accounts every day. If your adverts are there for them to see, you’re making yourself more visible than any billboard ever could.
Yet, it doesn’t guarantee that you will get more sales. Instead of focusing on how many people view your brand, there’s another way to use Facebook effectively. Use it to engage with your clients. Make a fan page and be active every day, publishing posts and replying to comments. This opens up a dialogue between you and your customers. When this happens, they tend to have more trust in your brand.
2. Use YouTube To Market With Videos
Video marketing is one of the most powerful tools at your disposal. A recent example of a fantastic YouTube marketing campaign is that of the Deadpool movies. They bent the rules and created dozens of parody videos, catching the eye of their audience, which they know well. Video marketing has proven to increase sales in companies which create a strong video campaign.
YouTube offers ways to track your viewers and see the statistics in your videos, which allows you to tweak your strategy. Statistics show that almost 50% of consumers will review videos of a product or service before purchasing it. Make sure you have your videos ready when the time comes.
3. WhatsApp For Better Communication
WhatsApp an excellent platform with a downloadable desktop version. Once you have it downloaded, you can create groups, share pictures and files, videos, and send voice notes. Most Latin American countries use it as their primary form of communication between employees, rendering traditional e-mail useless.
WhatsApp has even recently released a version of their app which is designed for businesses. As of yet, this version is only available on Android. Even so, the original platform works seamlessly.
No one likes phoning in and being put on hold. By providing people with a way to send a message instantly, you build a relationship with them. They feel more comfortable knowing that you are always available to solve any of their concerns.
4. Instagram To Promote Your Brand
Instagram works well if you’re planning on increasing your social media presence. Because of its clean and easy-to-use interface, educating your clients on your brand is made simple. Just like Facebook, Instagram is also a great way to interact with your clients. You can post polls, ask for opinions, and reply to comments.
Many purchases are made from Instagram ads. Contacting influencers to promote your products is quickly becoming one of the go-to marketing strategies. According to statistics, 60% of Instagram users say that they learned about a new product or service by using the platform.
5. Twitter Is Your Customer Service Portal
Businesses have been using Twitter in different ways, from increasing customer loyalty to generating sales. One of its main uses is that of customer service. The fact is, people aren’t patient anymore. Quick response times are a necessity, as we don’t tolerate long hold times now. If customers’ needs aren’t met immediately, they tend to feel neglected.
Unless you’re able to afford a 24-hour call center, then Twitter is a cost-effective way of tending to your client base. Over the last 2 years, customer service interactions have increased 250% on Twitter.
Let’s face it, there are too many social media platforms out there to put to use. Mobiles are always in the hands of users. It’s easier than ever to market to smartphones. If you live in China, where most of the above-mentioned apps are banned, they have a whole different set of websites. The key is doing your research and finding which apps work best for your goals. You won’t be able to take advantage of all of them. Some might bring you more ROI than others as well. Focus your vision on the creative ways you can adapt on social media, and keep publishing great content!
How have these apps worked for your startup? Let me know in the comments!